the art and science of pure flower and plant essences TM
Our Mission Statement - Horst M Rechelbacher, Founder, AVEDA

"Our mission statement at AVEDA is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world."